Forget souvenirs you buy off a shelf. In Salem, this workshop turns the town’s witchy vibes into a hands-on craft you can actually use at home. You build a custom witch broom for your altar or décor, and you leave with it wrapped and ready to carry.

Two things I really like: first, you get small-group attention, so an instructor can help you wrap cleanly and decorate with confidence. Second, the workshop lets you design with your own color and charm choices, so your Salem souvenir looks personal, not generic.

One consideration: the class runs about 1.5 hours on paper, but expect it to take longer if you want extra time picking materials and getting your broom finished to your liking.

Key things that make this Salem broom workshop click

• Small group, real help: capped at 12 travelers, so questions do not get lost.
• You choose the build materials: pick your broom handle and broomcorn, then decide how colorful you want it.
• Charm-and-ribbon personalization: you add adornments like ribbons and charms to match your style.
• Hands-on wrapping and assembly: you learn the process of wrapping and attaching elements step-by-step.
• Not a rushed factory feel: many people specifically mention the pacing.
• Take-home packaging: the broom gets wrapped so you can carry it easier.

Finding 32 Derby Square (and why it is not the Essex Street store)

This workshop meets at 32 Derby Square, Salem, MA 01970, which matters because it is not at the retail shop on Essex Street. That detail can save you stress. The easiest plan is to head to the Derby Square address first, then go from there.

It is also near public transportation, so you are not forced to drive and park far away. Reviews mention parking nearby helped, but I would still give yourself a few extra minutes to get your bearings, especially if Salem traffic and crowds are doing their thing.

One practical tip: if you are using a map app, trust the exact street number. A past group noted it took a phone call to locate the right meeting spot, which is a reminder that Salem has multiple witch-related storefronts within walking distance.

What happens during your witch broom build, step by step

Plan for a guided class that ends back at the meeting point. The workshop is listed at about 1 hour 30 minutes, and the overall flow stays pretty consistent: arrive, choose your materials, craft, decorate, then finish with wrapping.

In the first part, you select your base and look. That starts with picking your broom handle and then choosing broomcorn. This is not just a cosmetic choice. The broomcorn look and volume affect how full the final broom will feel, so take a minute here and choose what matches the vibe you want, from simple and spooky to more decorative and colorful.

Next comes the build and wrap. You learn how to wrap the broom and attach elements, guided by local Salem instructors. The teaching style here is hands-on and practical: you do the work, and the instructor helps when something looks off.

Then you move into the fun part, the décor. You add adornments and decide what goes on your broom. You can include charms and other decorative pieces, plus ribbons and colorful accents if you want that extra pop. A lot of people love this stage because your broom starts looking like your idea of a witch’s tool, not a template.

Finally, your broom gets finished and wrapped for carrying. Several reviews call out that wrapping made transportation easier, which is exactly what you want in Salem, where you will probably be walking with other purchases and your own feet will do the heavy lifting.

Choosing broom handle, broomcorn, and charms that look like you

This is a “choose your own materials” kind of class, and that is a big part of why the experience gets such high ratings. You do not just follow instructions. You make design calls.

Start with the broom handle. It is the spine of the whole piece, and the workshop explicitly gives you a choice here. Even small differences in handle feel can affect how comfortable your finished broom is to display or handle while you decorate.

Then comes broomcorn. Picking your broomcorn is one of those decisions you appreciate later, because it changes the texture and fullness you see from a distance. If you want your broom to look more dramatic, choose broomcorn that gives you the fuller, “witchy” silhouette.

For décor, the supplies include adornments and charms, colorful ribbons, and design accessories like trinkets. You can also add elements for a protective, symbolic theme. The workshop teaches you how to attach charms and earthly elements for protection and warding, or for good luck and fortune. Whether you take the symbolism literally or just like the story, it gives your design choices meaning.

One balanced note from feedback: a couple people felt the selection or organization of smaller décor items was not ideal. That does not mean the class is bad, but it does mean you should plan to arrive ready to browse and make decisions at the moment you get access to the bins.

The wrapping and “witchcraft souvenir” coaching that prevents mistakes

This workshop is not about being artistic ahead of time. It is about learning the technique well enough that your broom looks great even if you have never done crafts like this.

The best part, in my view, is how the instructors guide the mechanics of wrapping and attachment. You wrap your broom and add the elements you chose, and you get help along the way. Multiple reviews praise instructors who take their time explaining and keep the mood friendly.

Names that show up in reviews include Shelly, Ashley, Justin, Hilary, Samantha, Amy, Stacy, Emily, and Diane. The consistency across these mentions is the same theme: patient, helpful coaching. People also repeatedly mention the class does not feel rushed, which is important because rushed wrapping tends to look messy.

If you are someone who likes to get it right, you will probably enjoy the pace. If you are the type who hates sitting with details, you can still have fun here, but you might want to choose a simpler décor plan so you do not lose time during the accessory stage.

What you take home, how to carry it, and shipping reality

You leave with a finished unique souvenir broom. The workshop includes the key build components and the décor choices, so you are not stuck thinking you must buy extra supplies to make it look complete.

You also get practical finishing touches. Several reviews say the shop wraps the broom, which helps when you are carrying it around Salem. That matters because a broom can be oddly awkward in a crowded street scene, especially if you are also juggling bags, snacks, and your camera.

Shipping is the one area where you should think ahead. One reviewer said the shop did not offer shipping, and that they had to go through UPS, with costs described as close to $200 after packaging and shipping. If you are flying or want to avoid airport hassles, factor that into your planning. If you can bring it home in your vehicle, you will save yourself a lot of headaches.

Also, remember this is a craft item. If your broom includes lots of small charms and ribbon pieces, treat it carefully on the walk back to your lodging.

Price and value: is $134.70 actually worth it?

At $134.70 per person, this workshop is not a bargain-basement craft. But the price makes sense when you look at what you get: an instructor-led build, all the core craft components, and the freedom to personalize the look with handle, broomcorn, and adornments.

What makes it feel like value is that you are buying three things at once:

• the instruction to make the broom come out well
• the materials choices that shape the final result
• the finished product you get to take home as a Salem-specific souvenir

And because the group is capped at 12 travelers, you are paying for more than a generic drop-in activity. You are paying for attention while you wrap and assemble.

If you compare this to buying a decorative broom already made at a store, you are also getting a hands-on story and personalization. That is usually what makes craft souvenirs worth it.

Who should book this broom workshop in Salem?

This is a great fit if you want a break from Salem’s walking pace and want a creative activity that still feels on-theme. Reviews describe it as a highlight, especially for trips that include a lot of touring and crowds.

It suits:

• Solo travelers who want a hands-on activity with a friendly instructor
• Couples and friends who like doing something together that is not just eating and shopping
• Teenagers and families who enjoy crafts and customizing projects
• People who want an authentic Salem souvenir that looks like it came from Salem, not a generic store display

There is also a practical note for families. The seating area is limited for one or two guests, and children are not allowed to be in the waiting area unattended. If you are traveling with kids, plan who will stay with them before class starts so the workshop atmosphere stays calm for everyone.

If you hate waiting for supplies and prefer quick experiences, you might still enjoy it, but arrive with a clear idea of how colorful or simple you want your broom so you can make choices quickly.

Should you book Witch City Broom Making Workshop in Salem?

Yes, I would book it if you want a memorable Salem activity that is creative, personal, and guided from start to finish. The strong ratings and repeated praise for instructor help, pacing, and the final souvenir all point to the same thing: you end up with something you actually like owning.

Book it especially if:

• you want a custom souvenir with real design choices
• you like crafts and do not mind spending time wrapping and decorating
• you want a small-group class rather than a big group show

Skip it or rethink your plan if:

• your schedule is tight and you cannot absorb extra time beyond the 1 hour 30 estimate
• you need shipping due to flying and you want to avoid possible UPS costs
• you prefer activities where you only watch, not build

If you are coming to Salem for the culture and you also want one hands-on moment that feels genuinely “you,” this broom workshop is a smart pick.

FAQ

How long does the witch broom workshop take?

The workshop is listed at about 1 hour 30 minutes. Some schedules may run longer depending on how long it takes to finish and wrap your broom.

How much does the workshop cost?

The price is $134.70 per person.

What is included in the class price?

You choose your broom handle, choose your broomcorn, select adornments, and craft your own unique souvenir broom. Gratuity is not included.

Where do I meet for the workshop?

The meeting point is 32 Derby Square, Salem, MA 01970. The workshop location is not at the retail store on Essex Street.

How many people are in each workshop?

This activity has a maximum of 12 travelers.

Is the workshop offered in English?

Yes, it is offered in English.

Can I cancel and get a full refund?

You can cancel up to 24 hours in advance of the experience for a full refund.